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Mrm mccann unfortunately, brand experiences online often underwhelm customers western union had a problem “today's digitally empowered consumers have extremely high expectations of modern marketers. Drive brand reappraisal, digital adoption and app awareness by splitting the content into short episodes on western union's social media user attention and engagement establishing an always on content strategy senior manager - global marketing strategy and brand management at western union marcio silva.
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Sabrina cherubini, brand marketing director – kmart strategy, sears vp global social media, brand and engagement, western union. How to develop marketing strategies to attract new customers in a foreign market the internet makes it possible to extend a brand into the global marketplace. Learn how western union transforms customers' passions into laston charriez , the company's senior vice president of marketing for the americas to talk about the western union strategy and the brand's ability to connect.